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Abandoned Shopping Carts

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Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Jan 25, 2008 10:02 am    Post subject: Abandoned Shopping Carts Reply with quote

Web Systems Design and Online Consumer Behavior
by Yuan Gao (ed)
IGI Publishing © 2005

...a recent survey of 9,500 online shoppers conducted by revealed that as many as 55% of online shoppers abandon their shopping carts prior to checkout, and 82% abandon them at the point of sale (, 2001). These statistics suggest that while the Internet has become a significant source of product information, several barriers exist that inhibit consumer movement from information search to product purchase. Among reasons commonly cited include reluctance to supply personal and credit card information, technical problems with Web sites, and difficulty in locating products.


Third, it is cognitive, not only physical effort that affects online search behaviors. According to the Roper Starch Survey, it takes about 12 minutes on average before a user gets frustrated when searching the Internet (“Just the Facts,” 2001). Although physical efforts (e.g., going to stores) have been reduced to mouse clicks, the cognitive challenges of interacting with computers and online information remain that limit consumer information search within and between sites.
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Joined: 17 Mar 2006
Posts: 712
Location: Oregon

PostPosted: Sat Feb 02, 2008 6:05 pm    Post subject: Reply with quote

What a great posting! Aside from the cautionary quality of
reining in our dreams of big sales on our websites, and demonstrating
the barriers to completing tasks online, it also
conjures a fantastic image of abandoned shopping carts
clogging up the aisles and checkstands of our virtual stores!
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