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Pay Me For It

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Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Sep 09, 2011 10:55 am    Post subject: Pay Me For It Reply with quote

A comment in Internet Evolution in response to this article:

Ad Industry Distracts With 'Self-Regulation'
by Nicole Ferraro

Those are all reasons why proposed regulations of the online ad industry -- self-regulation and federal -- have not been met with enthusiasm. As yet, no difference-making proposal for regulating the way consumers are tracked online has materialized. This "code of conduct" promises to be as ineffective as a "Do Not Track" list would be. Both seem like distractions -- ways of saying, "Look, we tried!" without really changing the game at all.

Pay Me For It...

Every day each of us willingly (over)shares our lives on social media.

Most intending to make a name for broadcast their "data" to their Friends and to the world hoping to meet new friends.

Marketeers may feel, if you're serving a free dinner...then I'm eating.

In a way, we are sort of in the same situation as all Content Providers. We have no way to control who uses our stuff, and we haven't figured out how to monetize it.

If I'm providing information about what it takes to sell me goods, then I might make that information available for free. If I'm providing generic information that generates a sale for someone else to someone else, then I want a cut.

This goes back to really building out The Cloud. When we can monitor all the parts and give the user both the tools to broadcast and the tools to monitor use, then some degree of fairness may return to this e-Marketplace.

For example, I would love a Cloud Service that takes any ideas I post, and copyrights and patents them that the Senate passed a bill yesterday where the First to Patent exceeds the First to Publish.

In a cloud environment, I should instantly be able to validate the uniqueness of my idea, and using Watson like searching, find if it has not yet been licensed. At that point, I would be presented with an option (Would you like to patent that, sir?).

The problem is that the playing field needs to the will.
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