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Publish and Flourish

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Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Mar 11, 2011 7:01 pm    Post subject: Publish and Flourish Reply with quote

They say the web doesn't lie. Well, I don't know if they say that. Maybe I'm the first to day it. Certainly we could always "Google it". Enter the new Google Algorithm which hopes to derank content farms -- regurgitators of previously published content. The new algorithm looks for originality they tell me. Sites that are "aggregators" are no longer getting the free boost they formerly expected. And the article about fixing a sink that has META tags with a keyword list the length of a dictionary. Nope. Not going to work any more, fellows.

Here's the scoop, reproduced by a content source more knowledgeable than I, Advertising Age:

Google promised the changes would mercifully relegate content farms, scraper pirates and blatant SEO whores to secondary pages, and, in turn, reward high-quality sites rich in original content. As Google explained, "We believe it's a big step in the right direction of helping people find ever higher quality in our results." Sounds noble enough. Instead, we hear groans that Google's discriminatory spiders are putting a new breed of publishers out of business and they are rewarding the big guys, mainstream media. The Online Publishers Association, which counts many of the world's largest newspapers and magazine publishers as members, reckons the Google algorithm change will redistribute $1 billion in revenue in a great "flight to quality" away from content farms like, Associated Content and Ouch.

So that's the news for the losers. But what about the winners. I notice that YRIHF still retains its number ranking for "YRIHF" as well as the coveted "You Read It Here First" (sans hypens).

I am hoping this might spur a whole new cycle in content technology. For so long, Creators, Innovators and Originators have gotten the short end of the stick. Pity the First-To-Market person, who puts his heart and soul into an idea, only to watch the revampers come along and make it better, cheaper, faster.

Perhaps Google's new algorithm will help with the problem of Content Creators not getting our just rewards. Text is what built the web, not browsers or server farms or even search engines. Wouldn't it be great to be able to read something in the LA Times, press a button, get a match and hit "Send Invoice for Using My Stuff"? Alternatively, how about a blog owner getting an RIAA type legal notice about copyright infringement. So, yes, a double edged sword...publish or perish...or publish and perish.
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