You-Read-It-Here-First Forum Index You-Read-It-Here-First
A collection of textual novelties
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 
If you want to read the articles here, go ahead, just click on a forum and find a thread that interests you...no need to register! If you want to post something... either new or in response to someone here, then click the Register link above. It's free... and it's fun to write your ideas here. You can even create a "blog" by starting a personal thread in the Daily Life Every Thread A Diary section...

Banner Blindness

 
Post new topic   Reply to topic    You-Read-It-Here-First Forum Index -> Ideas about software
View previous topic :: View next topic  
Author Message
jabailo



Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Oct 19, 2007 2:59 pm    Post subject: Banner Blindness Reply with quote

How did I ever miss this guy...he's a contrarian much to my heart:

Quote:
Banner Blindness: Old and New Findings
http://www.useit.com/alertbox/banner-blindness.html

Most of our eyetracking findings on Web advertising present no ethical dilemmas. For example, we know that there are 3 design elements that are most effective at attracting eyeballs:

* Plain text
* Faces
* Cleavage and other "private" body parts

...

The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad. (Indeed, banner blindness is moving beyond the online realm, for example into ballot design.)
Back to top
View user's profile Send private message Send e-mail
Visit the Instant Postcard Collection @ http://instant-postcard-collection.com
Looking for postcards of that favorite place? Family origins? Or that perfect vacation, except for the photos?
Researching your dissertation? Serious collector? Just looking for something neat?
You've found the right place to add to your existing collection, or to start a new one.
jabailo



Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Feb 06, 2009 1:23 pm    Post subject: Reply with quote

Online marketing's bright spot: In-text ads

http://money.cnn.com/2009/02/06/technology/vibrant.fortune/index.htm?postversion=2009020611

Quote:
Stevenson says in-text advertising offers better accountability than display ads because advertisers pick key words and then are charged per click (typically $1 to $5) so they have a better sense of the response they're getting. In contrast, display ads are usually sold based on how many people will see the ad, not necessarily click on it.
Back to top
View user's profile Send private message Send e-mail
Time Clock



Joined: 11 Sep 2008
Posts: 47
Location: Vancouver, WA

PostPosted: Sat Mar 14, 2009 1:33 pm    Post subject: obvious ads, in-text ads... Reply with quote

One of the companies I do consulting for just ran test ads on facebook. It cost several hundred dollars within just a few hours, so there was lots of clicks, but a large percentage never even let our landing page load.

So that means our javascript tracking was never activated but facebook still charges for the click. After asking around and doing some informal surveying, most people say they stay away from anything that looks like an ad, but some facebook users admitted to having a high accidental click rate - for example they might have their chat program on the right and accidentally hit ads while trying to change windows.

On the topic of inline in-text ads the problem as an advertiser is that users are accustomed to inline links usually being used to expand on a word or describe it more fully elsewhere on the sight. People aren't expecting an ad and when they click not realizing, they are not going to buy or sign up for whatever the advertiser was offering. It's bad for the site doing it and it's bad for the user and it's bad for the advertiser. Actually the site makes money so depending on their loyalty of users to begin with it may not be bad for the site.
Back to top
View user's profile Send private message Visit poster's website
Display posts from previous:   
Post new topic   Reply to topic    You-Read-It-Here-First Forum Index -> Ideas about software All times are GMT - 8 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group