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Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Mar 07, 2008 6:50 am    Post subject: Zoopa! Reply with quote

I supplied these comments to them via a web form. It's pretty neat actually, they put a code number on the receipt, then you can answer a web survey and enter the code number and in return get a 15% discount.

Zoopa is an all you can eat soup and salad bar. They make it nice by adding in pasta dishes, specialty salads, baked potatoes with all the toppings.

One thing I noticed was the layout of the store I went to in Tukwila was completely non-optimal. The way it's laid out, you enter, grab a plate and tray, walk past "the basics" aisles of salad stuff, then get to a cash register island that sits in the middle of "the good stuff" of pasta, soup, pasta salads, ice cream and so on.

My criticism was basically that he traffic flow was set up for a linear one way (get food, then pay). one time experience, whereas clearly the point of the store is a multi-dimensional, get some food, eat, go back, sample experience. The cash register island took up way too much space, and there did not seem to be a need for two registers. The payment shouldn't be at the center of the experience. I think of an amusement park. You buy the "all you can" pass at the door and then you forget about paying; it's all about fun past the door. The specialty salad island was situated near the edge. This meant, that although it had two interfaces for people to get salads, they only used one, creating lines and delays.

The center part of the place was the most discouraging. It was hard to move around, and sample the foods without running into people who were coming from the cash line. The soda fountain had lines going both ways with people colliding into each other.

I saw zero reason for this layout other than a complete inattention to design.
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