You-Read-It-Here-First Forum Index You-Read-It-Here-First
A collection of textual novelties
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 
If you want to read the articles here, go ahead, just click on a forum and find a thread that interests you...no need to register! If you want to post something... either new or in response to someone here, then click the Register link above. It's free... and it's fun to write your ideas here. You can even create a "blog" by starting a personal thread in the Daily Life Every Thread A Diary section...

"What About The Long Tail?"

 
Post new topic   Reply to topic    You-Read-It-Here-First Forum Index -> Ideas about software
View previous topic :: View next topic  
Author Message
jabailo



Joined: 20 Mar 2006
Posts: 1273
Location: Kent (East Hill), WA

PostPosted: Fri Oct 19, 2007 2:45 pm    Post subject: "What About The Long Tail?" Reply with quote

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=68769

Quote:
But on the Internet, big does not mean better. At the end of 2006, eMarketer reported that U.S. Internet users spent 61% of their time online outside of the top 20 domains, which includes most major social networking sites and web portals.

eMarketer then published a report earlier this year that advised marketers against spending the bulk of online ad dollars on large sites. Backed by research from Media-Screen, the report said that (user) interest in brand advertising on smaller sites is greater than on larger sites. Their study found that small, long-tail Web sites are indispensable to consumers -- and they provide a new way for brands to position ads where users want to see them.

Interest in the products and brands advertised on smaller sites is greater than on larger sites: According to the study, 42% of sites with less than 1 million unique visitors a month advertise products of interest to their viewers, vs 39% of sites with more than 1 million visitors."
Back to top
View user's profile Send private message Send e-mail
Visit the Instant Postcard Collection @ http://instant-postcard-collection.com
Looking for postcards of that favorite place? Family origins? Or that perfect vacation, except for the photos?
Researching your dissertation? Serious collector? Just looking for something neat?
You've found the right place to add to your existing collection, or to start a new one.
Display posts from previous:   
Post new topic   Reply to topic    You-Read-It-Here-First Forum Index -> Ideas about software All times are GMT - 8 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group